Less competition: Amid the shift to digital marketing, many companies have abandoned direct mail marketing.You might see the following benefits when you try direct mail marketing: That rate is also higher than the email marketing engagement rates from GetResponse’s 2022 email marketing benchmarks report, which found that email open and click-through rates were, respectively, 23.53% and 3.86% – notably lower than direct mail’s 30% response rate.ĭirect mail marketing continues to be effective, especially at large scale and when combined with other marketing channels. That’s a sky-high engagement rate compared with most other marketing channels, equating to 750 respondents. Respectively, 69% and 8% of respondents said that adding direct mail resulted in good or very good target customer response rates.Īdditionally, according to JetMail’s 2021 direct mail sector analysis, some direct mail campaigns involving 2,500 mailers resulted in a 30% response rate. Among the survey’s respondents, 59% experienced a good ROI with the addition of direct mail marketing, and 7% described their ROI as very good. How effective is direct mail marketing?Ī 2020 MarketingCharts survey found that business direct mail, when used in tandem with other marketing channels, can boost your overall marketing return on investment (ROI). Here’s what to know.Įditor’s note: Looking for the right direct mail service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs. That’s a big reason direct mail services can work wonders for your marketing campaigns, giving your audience a tangible piece of mail instead of just another item in their inbox. Just think about the dozens of promotional emails you delete each day. In today’s world, email inboxes are exploding with blasts and social media alerts. This article is for small business owners who are interested in direct mail marketing.To run a direct mail campaign, choose your type of mailer, assemble your mailing list, write your ad copy and send your mailers.Direct mail marketing can be wider-reaching, less competitive and more personal than other types of marketing.Direct mail marketing can be highly effective when it’s used on a large scale and alongside other types of marketing campaigns.ANALYTICS & REPORTS Actionable data leads to powerful strategiesĮasily understand campaign performance and customer activity with a comprehensive view of your campaign's response, activity, and customer behavior. CAMPAIGN BOOSTERS Get the most out of each campaignĮasily understand campaign performance and customer activity with a comprehensive view of your campaign's response, activity, and customer behavior. DESIGN & DEPLOY Quickest way to deploy Omnichannel campaignsĮverything you need is here in a sleek view to design, customize, personalize, schedule, and deploy your most powerful marketing mix across 8 channels with 2O features and counting. Our built-in suite of data and list management tools allow you to keep full control of your customer’s information in one place: manage, append, acquire , and engage. Using today’s technology and user trends, we’ve developed the most effective set of marketing features thatīoost response and engage with customers in unprecedented ways. How It Works? All the tools you need to optimize your marketing and streamline efforts. A CLOUD-BASED OMNICHANNEL MARKETING PLATFORM An infinitely flexible software that combines data, marketing, communications, and analytics, all in one place.
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